When we came up with the idea of Moosecatch we wanted to find an effective way for local store owners to communicate with their customers in a way even the customers would benefit from. On the journey we realized the service is as effective for any business, be it big or small, local or global, broad or niche.
The idea of what to do with our services however remains the same. Here it is:
Keep your customers updated
People shop your store because they like what you have to offer. But, unless you don’t have that prime location in the big street they won’t be able to keep up with new arrivals, markdowns or new services. How many times haven’t you, when shopping for yourself, been disappointed when those great shoes were left in all sizes but your own? Only because you didn’t know they had arrived in the first place.
If people like your stuff – help them! With microupdates on what you unpacked today, that the chairs in the window are marked down or that you start selling stuff from a young up-and-coming Belgian designer. Your customers want to know!
Create a VIP club
Everyone wants to be special. To get those offers, invites and pieces of information no one else get. Why not use that? Dare to address not everybody for little but a few for a lot. Invite your favorite customers to cocktails, pre-sales, trunk shows and special markdowns. With Moosecatch you can reach people on the move, using text messaging (SMS), which opens up for spontaneous ideas. And, remember. Nothing spreads to others such as limited offers.
Establish last-minute service
The travel industry has understood this for years. But last-minutes-deals make sense even if you’re a hairdresser, a massage therapist, run a playhouse, cinema or a local boat business. We guess there are over thousands other examples out there. If only your offers are good enough a microupdate in the right time will be highly appreciated.
Offer special deals
2 for 1. 10 percent off, Cut VAT, get a free gift etc, etc. There are a lot of special deals that if used wisely can generate traffic to your store. As Moosecatch use text messaging it’s a great way for Internet based coupons. Our advice is to limit your offers and don’t sprinkle the all over. Everyone wants to be special.
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