New logotype (and a background story)

Bit by bit Moosecatch is moving towards a real product. And now we've got our looks taken care of when a logotype finally got the entire teams approval.
It's an apple obviously. Which perhaps demands a further explanation.

The apple is the moosecatch. When a moose approaches an apple tree (and believe us, as Swedes we see this all the time) he looks for the nicest apple (ok, a couple of nice apples). As he doesn't have the best manner some apples won't make it to the stomach but will be spread around the moose, sometimes miles away from the tree. And the seed from the apple will eventually grow to another beatiful tree with tasty apples.

Creating a message to your customers should be like producing the most tasty apple there is. Something that can attract customers not only to consume but also to spread it elsewhere. Your job is to create the catch people like to consume and tell their friends about. Our job is to make it easy to spread. I guess we are the moose.